lexus ls - master craftsmen
Lexus transforms the luxury sedan into an entirely new artistic form, further expanding the frontiers of technology.
In this project Lexus Takumi master craftsmen contains the ancient Japanese concept of 'Takumi', in English "artisan". Here the vehicle represents the timeless Japanese art forms told in various chapters.
For this project I followed the social communication part, offering the user a sneak peek of the various types of work.