Coca-Cola Future Legend
Coca-Cola Future Legend is "the first music battle in can" that offers young talents a unique opportunity to make their way into the world of music. The competition is structured in 3 phases in which the public will be able to listen to the songs in the competition thanks to the special Coca-Cola cans dedicated to the project.
For this project I worked in a dedicated team in the social plan, which is fundamental for the amplification of the contest, with the main purpose of engaging the target and involving it in the voting mechanism of the favorite Future Legend.
We won 2 gold awards at NC Awards for VIRAL/MOBILE MARKETING, PROMOTIONAL PROJECT and bronze award for SOCIAL MEDIA COMMUNICATION. The results are 18 million hired users 17 million video views 100% target achieved.
Some editorial content on Social media
Lyrics stories about the unedited songs of future legends
Video on the selection of Future Legends
Video about the Diesel event
Instagram stories that leads you to watch the full video on the website
Video about the winner of Future Legend
Video that leads you to vote