Agency: Asterisco Creative Agency
Art Direction: Lorenza Soddu, Ann Jennifer Tiamzon
Motion design/illustration: Ann Jennifer Tiamzon
Together with Asterisco Creative Agency I was responsible for the creation of the various online and offline contents
of Yo-Yo Motta. As far as the online strategy part is concerned, we created several sections that would increase
the recognizability of the brand and more funny illustrated situations that would approach the younger target.
I was in charge of refreshing the brand's body language going to reinforce the concept of #NonPuoiCapire
and create consistency in the visual language in all content.
I created the illustrations of the smart stickers inside the Yo-Yo Motta packaging.
Once you find the sticker you can frame the Qr-code and have access to new exclusive video messages every month from the most beloved influencers of the target: Zoe Massenti and Valerio Mazzei.
In order to increase the visibility of the brand, we selected two magazines very well known to the target: Cioè and Bomber, in which we created adv pages to communicate the values of the brand and the Yoyochallenge.