DAZN
Agency: Dentsu Creative Italy
Graphic design, Motion design, Video editor
I collaborated on the production of two major TV commercials for DAZN, working in close synergy with the creative team. My role focused on motion design, graphics, and sound design, ensuring a high-energy visual impact across all formats. Launched in late 2022 and March 2023, both campaign saw a nationwide broadcast on all major Italian TV channels and was featured on high-profile digital OOH displays in Milan (Garibaldi District). The project also extended to social media and digital pre-rolls on platforms like YouTube and Netflix.
After Effects, Photoshop, Illustrator
TV Commercial Multisport
The Creative Vision: Raw Energy & Gritty Aesthetics For this campaign, our goal was to create a high-impact visual journey that showcases the full spectrum of sports on the platform. We developed an edgy, "scratchy" graphic language, a bold mixed media fusion of 3D kinetic typography, torn-paper textures, and hand-drawn elements. The result is a fast-paced, high-octane edit designed to build hype and capture the raw, electrifying energy of the game.
TV commercial Numbers
We centered the narrative around bold, numerical data, bringing numbers to life through high-impact, rhythmic animations.
To add a layer of depth and personality, I integrated hand-crafted 2D animations directly onto photographic assets. This hybrid approach, merging the realism of photography with the energy of motion graphics created a vibrant, multi-layered aesthetic that keeps the viewer’s eye moving.
