Originals
Agency: Dentsu Creative Italy
Art direction, Graphic design, Motion design
Originals was a comprehensive project focused on building a modern learning platform from the ground up. I collaborated with the creative team to design the entire web interface, graphic identity, and the motion and sound design for its episodes. While the project’s full rollout was ultimately paused due to shifting funding priorities, it remains a powerful case study in cohesive brand building and multi-disciplinary digital production.
Figma, After Effects, Photoshop, Illustrator,
Opening Sequence
For the interview series "Vision", I created an opening sequence designed to be a gateway into the minds of forward-thinkers. The core concept was to transport the viewer through a series of diverse visual worlds, each representing a distinct visionary’s unique perspective. It’s an immersive invitation to step beyond the ordinary and explore new realities through motion design.
Web-site
I spearheaded the entire design process for the platform’s website, ensuring a cohesive and intuitive user journey across all touchpoints. Working entirely within Figma, I crafted a fully responsive interface, balancing aesthetic appeal with seamless functionality. From initial wireframes to high-fidelity prototypes, I integrated custom animations and interactive elements to create a dynamic, engaging digital ecosystem optimized for any device.
Episodic Content
For the platform’s episodes, I crafted a complete visual universe, handling the visual identity, motion graphics, and sound design. The aesthetic is deliberately bold, high-impact, and vibrant, featuring bright colors and a fresh style tailored to resonate with the new generation. I utilized a mixed-media approach, seamlessly integrating dynamic graphics with photographic imagery. Furthermore, I transformed crucial statistics into engaging, creative, and playful animated infographics, presenting important data in a witty and accessible format.
