Air Action Vigorsol

For Air Action Vigorsol, I developed the visual identity for the project’s digital communication, defining the color palette, graphic treatments, and overall image direction. I led the art direction across all phases, from initial concept development through motion design, to the final video delivery.

I worked on the concept “Keep It Fresh,” expressed through a dynamic and contemporary visual language tailored to a

Gen Z audience. Vigorsol becomes the trigger that injects freshness into any situation, enhancing confidence and conveying an effortless sense of cool.

The visual approach is inspired by the digital environments this audience engages with, incorporating elements such as glitch effects, interface windows, RGB splits, and signal interference. Below is a curated selection of content showcasing the different creative directions explored.